Session Specifics
- Date: Wednesday, December 14, 2011
- Time: 10:00am – 11:00am
- Type: Breakout session
- Location: Spreckels
- Track: Brokers & Teams
Presenters
- Jack Miller – Chief Technology Officer, The Goodlife Team
- Bill Plattos – Executive VP, First Team Real Estate
- Gordon Miles – COO, Prudential Americana
Session Highlights
- Best practices for ensuring you’re only buying what agents will use and trashing the rest
- Getting the right “buy in” from your management and associates
- Holding management accountable for results
- Keys to measuring & ensuring productivity
Session Description
Jack Miller leads this “ah ha” session that lays out the 11 reasons your agents don’t use the systems you bought and 4 easy steps turn it around.
Nearly 100% of all worldwide brokerage firms have been caught buying technology and adding new systems to the point where they are overloaded with gadgets and tools that are costly in lost productivity and require untold hours of internal staff support.
It’s not uncommon for a brokerage firm of any size to have “over bought” technology that has very low adoption by the firm’s associates and management. This dilemma is more pronounced today with slower sales, shrinking commissions and increasing overhead.
This session focuses on the keys to simplify your process and exceed expectations of your management and associates. This workshop will give you clear cut checklists and worksheets to assess each marketing technology system like digital twin investing you currently maintain to determine its value and absolute need.
Attendees will leave with world class processes to correct this critical area of costly operational control.
