Archive for REMS12

Does Your Website Work for You?

A Live Analysis of Real Estate Websites:
the Good, the Bad, and the Ugly

There are many different opinions about what makes an awesome website. Sometimes it’s easy to forget the opinion that really matters—that of your prospective client! Nobody likes to talk about the ugly truth about lead generation: you can’t expect to get something for nothing. That’s why we’ll train you the super-secret Art of Internet Seduction. (No funny business).

We’ll demonstrate design, call to action strategies, and content marketing methods built to engage your audience and get you more business. Improving retention time is good…improving shares is even better. We’ll take a look at strategies that not only keep eyeballs on your page, but ones that draw a crowd.

Steve Hundley delivers 2013 Real Estate Trends

Opening Keynote Session to REMS 12

Is Our Market Up, Down or Sideways?

The Internet put the consumer in the driver’s seat. When we lost the MLS Books, we lost the power…or so we thought. Knowing and mastering these trends will transform your status from afterthought to thought-leader. Be where your clients want to be, know what they want to know, stay in front of the trends, and you will win.

We’ll dissect what’s real and what’s not about real estate marketing trends – how useful are social and mobile media? Instead of creating silos and keeping your information separate, we need platforms that work TOGETHER to make your job easier. This session will help you create a system that embraces the paths that consumers walk to buy and sell real estate.

We’ll reveal field findings: we’re sticking to the facts of what consumers are doing right now—how they react to technology, content, and broadcast method—based on our work with Realtors and consumers every single day.

Covering:

  • The latest gizmos, gadgets, and technologies
  • The power of Content and Video Marketing
  • Sometimes less is more: the apps you can delete right now

Read more about Steve Hundley – 1parkplace CEO here:
http://realestatemarketingsummit.com/about-steve-hundley/

Missed this session?
Get the 2013 Real Estate Trends REPLAY now by requesting a copy from Steve Hundley.

What Does Google Say About You?

Defining and Defending Your Online Reputation

When’s the last time you ate at one of Yelp’s 1 Star Restaurants? Don’t be a 1 Star Realtor. Today’s consumer has a bigger voice than ever. You can get ahead of the wave, you can tread water, or you can be washed out by bad (or indifferent) reviews. This session takes a deep look at the impact that Review & Rating Sites like Google, Yelp, Zillow, Trulia can have on your business. Turn your customers into raving fans, so all their friends call you first when they have a real estate need.

Covering:

  • Proactive, step-by-step process to get your clients to post positive reviews online
  • A balanced approach: using the right review sites
  • What to do if you get a bad review