Archive for real estate marketing

4 Steps to Targeting the Perfect Market

Breaking it Down to Details and Demographics

Are you the top sales associate in your target market(s)?

Are there markets you want to target and dominate?

Are you getting the results you expect in the markets you’re targeting?

Do you live there? Is it an area where you selected scientifically or just a whim?

During this workshop our audience will go through a scientific process of neighborhood analysis, so you’ll know how to determine which neighborhoods have the best promise of making you the most money.

The steps to success in this workshop include:

  • Analyzing neighborhood size, sales and price points
  • Examining your competition
  • Understanding specific customer demographics and motivation
  • Determining your budget in relation to results

We will ask each attendee to bring all their current marketing materials (and those marketing pieces of their competition!) and we will evaluate those pieces one by one.

Attendees will receive a kit featuring 1parkplace’s proprietary Neighborhood Analysis Worksheet that has its 5 Star members showing remarkable success in every area they target.

At the end of this workshop, our attendees will have the confidence and the know-how to select and succeed in their markets!

Does Your Website Work for You?

A Live Analysis of Real Estate Websites:
the Good, the Bad, and the Ugly

There are many different opinions about what makes an awesome website. Sometimes it’s easy to forget the opinion that really matters—that of your prospective client! Nobody likes to talk about the ugly truth about lead generation: you can’t expect to get something for nothing. That’s why we’ll train you the super-secret Art of Internet Seduction. (No funny business).

We’ll demonstrate design, call to action strategies, and content marketing methods built to engage your audience and get you more business. Improving retention time is good…improving shares is even better. We’ll take a look at strategies that not only keep eyeballs on your page, but ones that draw a crowd.

Steve Hundley delivers 2013 Real Estate Trends

Opening Keynote Session to REMS 12

Is Our Market Up, Down or Sideways?

The Internet put the consumer in the driver’s seat. When we lost the MLS Books, we lost the power…or so we thought. Knowing and mastering these trends will transform your status from afterthought to thought-leader. Be where your clients want to be, know what they want to know, stay in front of the trends, and you will win.

We’ll dissect what’s real and what’s not about real estate marketing trends – how useful are social and mobile media? Instead of creating silos and keeping your information separate, we need platforms that work TOGETHER to make your job easier. This session will help you create a system that embraces the paths that consumers walk to buy and sell real estate.

We’ll reveal field findings: we’re sticking to the facts of what consumers are doing right now—how they react to technology, content, and broadcast method—based on our work with Realtors and consumers every single day.

Covering:

  • The latest gizmos, gadgets, and technologies
  • The power of Content and Video Marketing
  • Sometimes less is more: the apps you can delete right now

Read more about Steve Hundley – 1parkplace CEO here:
http://realestatemarketingsummit.com/about-steve-hundley/

Missed this session?
Get the 2013 Real Estate Trends REPLAY now by requesting a copy from Steve Hundley.

What Does Google Say About You?

Defining and Defending Your Online Reputation

When’s the last time you ate at one of Yelp’s 1 Star Restaurants? Don’t be a 1 Star Realtor. Today’s consumer has a bigger voice than ever. You can get ahead of the wave, you can tread water, or you can be washed out by bad (or indifferent) reviews. This session takes a deep look at the impact that Review & Rating Sites like Google, Yelp, Zillow, Trulia can have on your business. Turn your customers into raving fans, so all their friends call you first when they have a real estate need.

Covering:

  • Proactive, step-by-step process to get your clients to post positive reviews online
  • A balanced approach: using the right review sites
  • What to do if you get a bad review

Real Estate Marketing Summit 2011 Goes Worldwide!

Livestream image LEFT1 Real Estate Marketing Summit 2011 Goes Worldwide!Tomorrow, December 14th and Thursday, December 15th, the Real Estate Marketing Summit is returning to the exemplary location of the Hotel del Coronado in San Diego, CA, where hundreds of participants have registered to arrive on Wednesday, December 14th, 2011.
 
Thousands, throughout the world, however, have now been provided with the once in a lifetime opportunity to attend the event virtually, through livestreaming technology.
 
While not all of the sessions will be broadcast live, Steve Hundley, CEO of 1parkplace, Inc., will be moderating a total of six main tech-education events will be streamed online and exclusively available for any professional to take advantage of in the comfort of their own home or office.
 
These sessions include the highly anticipated event with Keynote Speaker, Chris Smith, Chief Evangelist at Inman Next, along with Krisstina Wise, CEO of The GoodLife Team and Jeff Turner, President of Zeek Interactive, where they will discuss in vivid detail the secret formula for “Dialing In” your Social, Mobile and Location Based Marketing Strategies.
 
Presented by real estate marketing firm 1parkplace, Inc., the organizers have provided easy access on their site to sign up, which can be visited at www.realestatemarketingsummit.com/livestream.
 
For more information on Real Estate Marketing Summit 2011, please visit www.realestatemarkeingsummit.com and following via Twitter with hashtag #REMS11.

Smith’s Passion Will Have You Creaming The Competition – REMS 2011

chrissmith Smiths Passion Will Have You Creaming The Competition   REMS 2011

Chris Smith

In just one week, Chris Smith, Chief Evangelist of InmanNext, will be exuding passionate tech education on a level that is undoubtedly poised to blow your competition away to hundreds of attendees at the upcoming Real Estate Marketing Summit in San Diego, CA.

Smith (along with Krisstina Wise, CEO and Consultant of The GoodLife Team and Jeff Turner, Curator-In-Chief at Dashter and Founder/CEO at Real Estate Shows), will together share the secret formula for “Dialing In” your Social, Mobile and Location Based Marketing Strategies.  Smith will be the Keynote Speaker for this, plus several additional intense hours surrounding real estate technology of the future at this year’s Real Estate Marketing Summit, returning to the Hotel del Coronado in San Diego, CA, December 14 & 15, 2011.

If you are looking for passion, this is the event of the year!  Smith is passionate about educating agents to succeed in social media; by bringing real life examples and step by step motions to get where they must be in today’s highly technical online world of marketing. This is precisely the reason why Smith co-founded the wildly popular TechSavvyAgent.com blog while with Move.com, and served as the company’s technology ambassador. He is known to practice what he preaches: In less than two years, he built a commanding presence in social media with thousands of followers on both Facebook and Twitter.

Smith is a highly sought-after speaker and coach, and has addressed thousands of agents at industry conferences all over North America and Canada.

In addition to Smith, speakers at the Real Estate Marketing Summit 2011 will include Steve Hundley, CEO of 1parkplace, Inc., David Collins, CEO of Real Estate Marketing, Inc., Gary Gold, Executive Vice President of Hilton & Hyland, along with Gregg Neuman, CEO of Neuman & Neuman Real Estate Team, Prudential, CA Realty.

With the Real Estate Marketing Summit 2011 just one week away, the final preparations for this year’s event are now being wrapped up. The Summit will again be held in San Diego at the Hotel del Coronado, and is anticipated to be the biggest and best real estate tech education event of the year.

inman logo Smiths Passion Will Have You Creaming The Competition   REMS 2011The organizers have also provided a discounted rate for attending this year’s REMS to all Inman’s readers.  They may visit http://realestatemarketingsummit.com/inman to take advantage of this special offer.

For more information on the REMS 2011 event please visit http://realestatemarketingsummit.com/.

Online Marketing Just The Tip of The Iceberg at REMS11

universenewest Online Marketing Just The Tip of The Iceberg at REMS11Real Estate Marketing Summit 2011 (REMS) is in the process of making the final preparations for this year’s event. Held in San Diego at the Hotel del Coronado last year, REMS 2010 was highly successful and this year it is anticipated to be even better.
 
The REMS focus for this year is on real estate marketing technology of the future. Every aspect is examined with the help of those who are perfecting these practices. New systems will be featured for the 2012 marketing strategy that when implemented can be quite beneficial at dominating the marketplace for the ultimate result – generating maximum listings.
 
Over ten hours of online marketing focused sessions will be presented to REMS attendees, which will include topics such as how to build a successful website that ranks in Google and maximizes lead generation, how to dial in to laser focused social, mobile and location based marketing strategies, and the science of achieving a remarkable online user experience.
 
The Hotel del Coronado is one of the most popular beach resorts in American and was designated as a National Historic Landmark in 1977. Guests are only a few steps from the Pacific Ocean and the range of rooms includes some with full ocean views. For business, there are few hotels with the options provided by the Hotel del Coronado. The hotel features over  65,000 square feet of indoor and outdoor meeting space.
 
Featured speakers at the REMS 2011 will include Steve Hundley, CEO of 1parkplace, Inc., Krisstina Wise, CEO and Consultant of the GoodLife Team, Chris Smith, Chief Evangelist of Inman Next and Gregg Neuman, CEO of Neuman & Neuman Real Estate Team, Prudential, CA Realty. There will be over 30 top industry leaders in attendance as well.
 
The organizers have also provided a discounted rate for attending this year’s REMS for a limited time only.  They may visit http://realestatemarketingsummit.com/rsvp2011/ to take advantage of this special offer.
 

REMS Mega Sale: Two Nights Free at Hotel del Coronado

hoteldelheader 132 e1323091817673 REMS Mega Sale:  Two Nights Free at Hotel del Coronado You heard us right! We’re so sure you’ll take away scores of immediately actionable strategies which will greatly improve your real estate business, we’re willing to pay for you to stay! And stay in style!
 
The 2nd annual Real Estate Marketing Summit (REMS) is once again being held at the Award-Winning Hotel del Coronado in beautiful San Diego. The Summit begins in just over a week (December 14th & 15th, 2011), and is jam-packed full of stellar keynote speakers and high-profile featured panelists.
 
So what will you gain from attending REMS?
 
“REMS will strategically and methodically show you how to innovate your approach to connecting with your targeted neighborhoods. You will learn hands on steps to shape your real estate marketing plan for HUGE success in this market!” says Steve Hundley, CEO of 1ParkPlace.
 
“You will learn revolutionary and innovative ways to take the lead and completely turn around your local market. The game has changed, do you have the best plan in place?” asked Hundley.
 
The deal is very simple:
 
Purchase a REMS VIP Pass for $499 and you will get a VIP Pass and 2 nights for Free* between December 13 – December 17th – you choose the nights – based on availability.
 
Our room block extends through the weekend, so for those who want to extend their unforgettable stay at the Hotel del Coronado, they will be able to enjoy this magnificent resort through the weekend!  This unbelievable offer is limited to a small number of rooms, so act quick!
 
If you only plan to stay one night or are local and just want to attend without a room, please click here to inquire about additional options.
 
Keynote speakers will include Steve Hundley, CEO of 1parkplace, Inc., Krisstina Wise, CEO and Consultant of the GoodLife Team, Chris Smith, Chief Evangelist of Inman Next and Greg Neuman, CEO of Neuman & Neuman Real Estate Team, Prudential, CA Realty. There will also be over 30 top industry leaders in attendance as well.
 
For more information on REMS 2011 please visit http://realestatemarketingsummit.com/ or click the image below.
 
*Note: Not including the $10 resort fee and taxes.
 
HomeBanner learncation4 e1323091671691 REMS Mega Sale:  Two Nights Free at Hotel del Coronado

Gary Gold Paves The Way To Luxury Real Estate Marketing

garygold Gary Gold Paves The Way To Luxury Real Estate Marketing Gary Gold, Executive VP, Hilton & Hyland, will be delivering clear cut luxury marketing takeaways for attendees at the upcoming Real Estate Marketing Summit in San Diego, CA, December 14, 2011.
 
Gary Gold, Beverly Hills Realtor® to the Stars, along with Real Estate Marketing, Inc., CEO, David Collins, will together bring their luxury marketing mastery program to this year’s Real Estate Marketing Summit, which is returning to the Hotel del Coronado in San Diego, CA, December 14 & 15, 2011.
 
As two of the most renowned luxury marketers in not only North Amercia, but the world, Gold and Collins will deliver the secrets that have provided them with the success they both continue to share.  Differentiating themselves from their competition has been integral to their real estate businesses profound success, and during their hour long session, they will provide a hands on approach to immediately applying these strategies to the Real Estate Marketing Summit attendees.
 
luxuryrealestatemarket Gary Gold Paves The Way To Luxury Real Estate Marketing Gold has been linked to many high profile real estate buyers and sellers, including the recent sale of Ashton Kutcher’s multi-million dollar bachelor pad in the Sunset Strip, and Cher’s former 14,000 square foot estate in Beverly Hills.  Gold also is a regular personality on HGTV’s “Selling LA” where he provides real life examples of how to market luxury listings and getting them expertly and efficiently sold.
 
In addition to Gold and Collins, speakers at the Real Estate Marketing Summit 2011 will include Steve Hundley, CEO of 1parkplace, Inc., Krisstina Wise, CEO and Consultant of the GoodLife Team, Chris Smith, Chief Evangelist of Inman Next, and Greg Neuman, CEO of Neuman & Neuman Real Estate Team, Prudential, CA Realty.
 
With the Real Estate Marketing Summit 2011 less than two weeks away, the final preparations for this year’s event are now being wrapped up. The Summit will again be held in San Diego at the Hotel del Coronado, and is anticipated to be the biggest and best real estate tech education event of the year.
 
For more information on the REMS 2011 event please visit http://realestatemarketingsummit.com/.

Real Estate Marketing Summit 2011 Keynote Speaker – Krisstina Wise

Krisstina Wise leads the workshop on “Extreme Hyper Local Marketing”
 
krisstinawise Real Estate Marketing Summit 2011 Keynote Speaker   Krisstina WiseJoin Inman’s 2010 Innovative Award winner, Krisstina Wise, Principal/Broker at The GoodLife Team, deliver her A-Z process on dominating your marketplace with hyperlocal marketing. Krisstina will reveal her secret systems, content, technology and best practices for taking real estate farming and listing marketing to never before seen level. In this educational workshop, participants will learn how to shape their hyperlocal real estate marketing to focus on uncovering those people who want to move next. REMS VIP Pass holders will leave with a step by step guide to successful hyper local marketing, including checklists, scripts and content strategies, and best practice guide.
 
Krisstina is a leading business and real estate trainer, and can often be found conducting two-day seminars for hundreds of the country’s top real estate agents and brokers throughout North America. As one of our Keynote Speakers at the Real Estate Marketing Summit, Krisstina will bring a wealth of information surrounding the very best in practices to not only succeed but soar in the marketing of your real estate business.
 

RSVP for your seat today ~ The Summit kicks off on December 14th, 2011!
 
RSVP: Real Estate Marketing Summit 2011