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After 20 years in corporate marketing and communications, Sandy Wright began her real estate marketing career writing feature stories for Real Estate Executive Magazine and RE Magazine in Dallas, Texas. What started out as a creative writing outlet turned out to be a journey into personal real estate marketing and branding that has given her the opportunity to work with some of the top real estate talent in the United States. Today Sandy is owner of Lyric Marketing & Design in Plano, Texas and Director of Marketing for the largest Century 21 franchise in Texas – CENTURY 21 Judge Fite Company. For over a decade Sandy has brought leading edge marketing, technology and coaching to her clients. Her focus on online “PUSH” marketing is right in step with what is happening in the industry today. Sandy directs her campaigns - offline and online - with a passion toward developing the relationship. “The Internet, systems, and great marketing are all a piece of the puzzle that an agent MUST have in place, but it is the people and developing an authentic relationship with them that completes the picture and sustains a successful business”.
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