Allan Dalton, Chief Marketing Officer RISMedia Inc.

Allan Dalton

Chief Marketing Officer RISMedia Inc.

Allan Dalton is currently chief marketing officer of RISMedia and co-founder and president of RISMedia�s Top 5 in Real Estate Network�.

He was the former president and CEO of Realtor.com. Dalton has 30 years of leadership experience, including serving as the co-owner of a 32-office firm and EVP Coldwell Banker New England, and has created marketing systems for leading brands.

He was the former president and CEO of Realtor.com. Dalton has 30 years of leadership experience, including serving as the co-owner of a 32-office firm and EVP Coldwell Banker New England, and has created marketing systems for leading brands.

Recognized as a pioneer in creating innovative and effective marketing systems for real estate professionals and companies, Dalton co-created Century 21's Customized Marketing System and Career Development System as well as ERA's Value Added Marketing System and Value Added Career Development Book. He also developed the NRT Full Service Marketing System and created three major marketing systems for Better Homes and Gardens. He also created the Real Estate Move-Up System and the Real Estate Financial Planning System.

Specialties:

Dalton co-created Century 21's Customized Marketing System and Career Development System as well as ERA's Value Added Marketing System and Value Added Career Development Book. He also developed the NRT Full Service Marketing System and created three major marketing systems for Better Homes and Gardens. He also created the Real Estate Move-Up System and thReal Estate Financial Planning System.

Career highlights:

  • Former REALTOR.com CEO
  • President Top 5 In Real Estate
  • One of NAR's 25 most influential people in real estate
  • Author of new best seller - "Leveraging your Links"
  • Master of Real Estate Social Marketing
  • Former president of a large, multi-office brokerage