Just Niche It!

Keys to Defining Your Brand & Specialization in the new marketing universe


Hosts:                                   Matt DeCelles & Zach Luczynski


  • Heather Patrize
  • Joan Castro
  • Lianna Alvarez


Session Highlights:

  • Uncover keys to specialization for generating listings
  • Define what’s in a BRAND – what does it mean
  • How branding and marketing has changed – engagement
  • What can you do the competition is NOT doing… yet!


Just Niche it!

Branding is the heartbeat of your marketing strategy- you need to brand yourself as a specialist in the marketplace. Branding is more than just a logo—branding is consistency in the execution of your marketing.


Branding is an essential aspect of engagement for the community unity you foster. This session will go over the creation of your branding strategy, the target of your marketing and the tools you will need to consistently reach your current and future customers.


At the end of this workshop, our attendees will have the confidence and knowledge to evaluate their branding.